My name is Shanette Powell, Founder of
In 2018, I started creating lipstick in my kitchen and that is where Nettural Beauty first came to life. Over the course of this journey, I've realized how much we can sometimes shy away from our true self.
My mission for this brand is to inspire others to live AUTHENTIC, CONFIDENT, BOLD and TOXIC FREE lives by creating makeup products that help to reflect just that!
This is what being a Nettural Girl is all about! Now, Sparkle and Share that!