My name is Shanette Powell

Born and raised in Bronx, NY

 

Founder of 

NETTURAL BEAUTY

&

PRESS ON MAMI

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In 2018, I started creating lipstick in my kitchen and that is where Nettural Beauty first came to life. Through trial and error, I was able to whip up my own formula and now have a range of products from lipsticks, lip gloss, lip scrubs and lip oils. In December 2023 I decided to start the journey of my press on nail line called Press On Mami! I've been wearing press ons since 2019 & I would make "Lesson 101" comedy videos and everyone loved them. I knew this would fit my personality just perfectly and I still wonder why I didn't think of this sooner. 

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My brand has allowed me to see the potential I have within myself, it's allowed me to have fun & it's allowed me to spread laughter to others which is what I truly enjoy.

 

My mission for this brand is to inspire others to live AUTHENTIC, CONFIDENT, BOLD and TOXIC FREE lives by creating products that help to reflect just that!

 

I thank God & all my supporters. Without you all none of this would be possible <3